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Build Vision

8 Questions​

1. What are your core values?​

This is a collection of fundamental principles that guide your organization's culture and behavior. These values should be clearly defined and consistently demonstrated by all employees.

Example:

  1. Integrity: Honest and ethical conduct in all business dealings.
  2. Innovation: A commitment to creativity and continuous improvement.
  3. Customer Focus: Prioritizing customer needs and satisfaction.

2. What is your Core Business?​

If core values determine "Who we are?" then the Core Business will help you identify "What do we focus on?

It consists of two elements:

  • The reason, the purpose or passion when starting-up the business.
  • The niche - meaning the market where your business serves best.

Example:

3. What is your 10-year target?​

Establish a long-term, ambitious goal for your business. This vision should inspire and motivate your team.

It can be expressed quantitatively or qualitatively.

Example:

  • Become the leading provider of renewable energy solutions in Asia.
  • Achieve a market valuation of $100M.

4. What is your Marketing Strategy?​

This section is made up of four key elements to identify your target customers and how to reach them:

1 – Target market: Identify the characteristics of your best customers (who they are, where they are, and how they think)

2 – Three uniques: Highlight the three key factors that differentiate your business from competitors.

3 - Proven process: Map out the customer's experience from initial contact to post-purchase.

4 – Guarantee: Clearly communicate the benefits and value your product or service offers to customers.

Example:

  • Target market: Urban professionals aged 25-40 who prioritize health and wellness.
  • Three uniques: High-quality, organic ingredients, personalized nutrition plans, and certified health coaches.

5. What is your 3-Years picture?​

This section is where you create a vivid image of exactly what your company will look like, feel like and be like in 3 years. It contains just a handful of numbers:

  • Revenue;
  • Profit;
  • Measurable(s);
  • 5 to 15 bullets that “paint” the picture of your company.

Example:

  • Revenue: Increase annual revenue by 20%.

  • Profit: Achieve a net profit margin of 15%.

  • Measureables:

    • Acquire 10,000 new customers;
    • Market Expansion: Expand into two new regional markets.

6. What is your 1-year plan?​

This is where we start to take the Vision down to the ground.

The 1-Year-Plan defines your objectives for the year, crystallizes your:

  • Revenue target,
  • Profit target, measurable(s),
  • 3 to 7 goals for the year.

Example:

  • Revenue: Increase annual revenue by 10%.

  • Profit: Improve net profit margin by 5%.

  • Goals:

    • Product Launch: Launch a new product line.
    • Team Expansion: Hire 5 new team members.

7. What are your Priority Objectives for the quarter?​

Break down the revenue, profit, and performance metrics from the annual plan to the quarter.

Then, identify and fill in 3 to 7 priority goals that the company must accomplish within 90 days to achieve the annual objectives.

Example:

8. What are your company’s issues ?​

Fill in the table with a list of obstacles that may hinder your business from achieving its vision, or things that can help you get to the vision faster.

Example: